Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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Taking Back Your Attention

Great post from Tony over at The MIX. Key points for taking back your attention include:

  1. Let your deepest values become a more powerful guide to your behaviors
    What do you truly stand for? How do you want to behave, no matter what? Keep those commitments front and center through your days, both as a source of energy and direction for your behaviors.
  2. Build deliberate practices
    Set up ritualized behaviors you do at specific times until they become automatic. For example, begin by doing the most important thing first in the morning, uninterrupted, for 60 to 90 minutes. Make the start time and the stop time inviolable, so you know exactly how long you’re going to have to stay the course.
  3. Create "precommitments" to minimize temptation
    Our capacity for self-control gets depleted every time we exercise it. Turn off your email entirely at certain times during the day. Consider working at times on a laptop that isn’t hooked up to the Internet. Do this for the same reason you should remove alluring foods from your shelves (or avoid all-you-can-eat buffets) when you’re on a diet.
  4. Start small
    Attention operates like a muscle. Subject it to stress–but not too much stress–and over time your attention will get stronger. What’s your current limit for truly focused concentration? Build it up in increments. And don’t go past 90 minutes without a break.

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