Andy on Twitter

  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
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Taking Back Your Attention

Great post from Tony over at The MIX. Key points for taking back your attention include:

  1. Let your deepest values become a more powerful guide to your behaviors
    What do you truly stand for? How do you want to behave, no matter what? Keep those commitments front and center through your days, both as a source of energy and direction for your behaviors.
  2. Build deliberate practices
    Set up ritualized behaviors you do at specific times until they become automatic. For example, begin by doing the most important thing first in the morning, uninterrupted, for 60 to 90 minutes. Make the start time and the stop time inviolable, so you know exactly how long you’re going to have to stay the course.
  3. Create "precommitments" to minimize temptation
    Our capacity for self-control gets depleted every time we exercise it. Turn off your email entirely at certain times during the day. Consider working at times on a laptop that isn’t hooked up to the Internet. Do this for the same reason you should remove alluring foods from your shelves (or avoid all-you-can-eat buffets) when you’re on a diet.
  4. Start small
    Attention operates like a muscle. Subject it to stress–but not too much stress–and over time your attention will get stronger. What’s your current limit for truly focused concentration? Build it up in increments. And don’t go past 90 minutes without a break.

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