Andy on Twitter

  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
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Taylor Momsen, Pantless, Obama and Why Words Matter

Words matter. Not just to communicate but also to drive presence. Presence is the new currency is messaging. If you can’t get the right words in and around your message – not matter how good it is – people might not find it in an online, search driven world.

Here, The New York Times, points to how some are taking this to a extreme. Here’s a SnapShot…

The Huffington Post knows its way around search engine optimization, or S.E.O. as it’s known. A story about whether the president would play golf with Rush Limbaugh was headlined: “Obama Rejects Rush Limbaugh Golf Match: Rush ‘Can Play With Himself.’ ” It’s digital nirvana: two highly searched proper nouns followed by a smutty entendre, a headline that both the red and the blue may be compelled to click, and the readers of the site can have a laugh while the headline delivers great visibility out on the Web.

The Huffington Post sometimes tests two different headlines in real time to see which the audience is responding to. (“How to Reduce Your Oil Footprint” did better than “How to Say No to Big Oil and Reduce Your Oil Footprint.” Go figure.) The site also uses its Twitter account to solicit reader suggestions on headlines. Arianna Huffington, editor in chief and a founder of the site, rejects any notion that it is dumbing down in search of eyeballs.

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