Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Team NZ Site Now Live

The team at Dell and RD2 have done a great job on the new Emirates Team NZ Web site. Is really a stunner and visually brings to life the excitement of everything going on across the America’s Cup and other events they are racing in.

The team over at Sailing Anarchy say it best: “Almost more important than the content is the fact that award-winning Dallas site development firm RD2 has outdone themselves with the site design, and their creative and eye-catching approach leaves the official America’s Cup site looking drab and dusty. And interestingly, it seems ETNZ has gone out of its way to avoid linking the official AC site anywhere on their own. What’s good for the goose…”

You can read Grant Dalton’s first post here. One of the key objectives here was to build a blog that also delivered some the more the traditional menu items found on a web site. The key focus is social and engagement – and that’s what sets it apart from the one way world of Web 1.0.

The thing I like most about the site is that it gives you a real sense of all the things the team are up to. ETNZ is about so much more than just the America’s Cup. They are a sports brand that transcends one event and flys the flag for NZ sailing globally.

Great work by Grant, Candice, Chris and the team.

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