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the audience is never the audience

At face value it seems to me that Eric Schmidt might have forgotten that the audience is never the audience. Whatever you say, wherever you say it, it will be contextualized by a much broader crowd.

There is always the temptation to tune the message for crowd appeal – but that often means not staying true to the message you would give to your audience at-large – or even the audience in front of you. Pander at your peril.

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