Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
  • Learned

The End of Passive Marketing

I’m still surprised how much companies are spending on passive marketing vehicles – borchures, whitepapers, fancy little employee booklets. 

These are nice money for brand firms and lousy investments for those looking to communicate. All the data suggests they at best elicit a cursory glance and land in the bin.

We are reaching the end of the point of passive marketing vehicles. The shift needs to be active vehicles. Those that engage on mobile devices – you want to know about the product, download the app and explore it. You want to engage with us and learn more – download our app and join the conversation, watch vidoes, read relevant content fragments.

Think about it next time you ship a job off the printer. Ask if you have been seduced by a good pitch. You audience has moved on. Information consumption has shifted.

You don’t want to be the last one in your building with a fax machine. Don’t be the last producing passive marketing.

Speak Up — Add Your Thoughts

Connections

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