Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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The Impact of Facebook

The Edison/Arbitron results show that 51% of Americans 12+ are now using Facebook. Amazing recognition.

What it doesn’t comprehend is the difference in tools. Facebook and Twitter are not technology – they are media sites powered by very cool technology. That’s different than consumption devices like eReaders. Facebook and Twitter are tools for creating and distributing content. A Kindle or Tablet is a consumption device.

Also not comprehended is that as distribution platforms, they are interdependent and interrelated. I haven’t visited my Facebook page in ages. But I post to it constantly, via Twitter and Foursquare.

Some other interesting thoughts from Jay on the rankings:

Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it. That’s not exactly hockey stick growth rates.

Hang on to your sombrero when you read this sentence: MySpace – which has become the butt of social media jokes that SecondLife is too pitiable to inhabit – has more than double the users of Twitter. Double!

300% more Americans listen to Pandora radio than use Twitter. Even Linkedin is bigger that Twitter, and when was the last time you got an invite to a Linkedin-focused conference?

So, is Twitter overhyped?

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