Andy on Twitter

  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • Connect

The Impact of Facebook

The Edison/Arbitron results show that 51% of Americans 12+ are now using Facebook. Amazing recognition.

What it doesn’t comprehend is the difference in tools. Facebook and Twitter are not technology – they are media sites powered by very cool technology. That’s different than consumption devices like eReaders. Facebook and Twitter are tools for creating and distributing content. A Kindle or Tablet is a consumption device.

Also not comprehended is that as distribution platforms, they are interdependent and interrelated. I haven’t visited my Facebook page in ages. But I post to it constantly, via Twitter and Foursquare.

Some other interesting thoughts from Jay on the rankings:

Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it. That’s not exactly hockey stick growth rates.

Hang on to your sombrero when you read this sentence: MySpace – which has become the butt of social media jokes that SecondLife is too pitiable to inhabit – has more than double the users of Twitter. Double!

300% more Americans listen to Pandora radio than use Twitter. Even Linkedin is bigger that Twitter, and when was the last time you got an invite to a Linkedin-focused conference?

So, is Twitter overhyped?

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]