Andy on Twitter

  • Very smart move by Adobe - snaring Marketo for $4.75 billion | ,
  • Worth a watch – What Does Facebook Do With My Data? - YouTube ,
  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
  • Connect

The Impact of Facebook

The Edison/Arbitron results show that 51% of Americans 12+ are now using Facebook. Amazing recognition.

What it doesn’t comprehend is the difference in tools. Facebook and Twitter are not technology – they are media sites powered by very cool technology. That’s different than consumption devices like eReaders. Facebook and Twitter are tools for creating and distributing content. A Kindle or Tablet is a consumption device.

Also not comprehended is that as distribution platforms, they are interdependent and interrelated. I haven’t visited my Facebook page in ages. But I post to it constantly, via Twitter and Foursquare.

Some other interesting thoughts from Jay on the rankings:

Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it. That’s not exactly hockey stick growth rates.

Hang on to your sombrero when you read this sentence: MySpace – which has become the butt of social media jokes that SecondLife is too pitiable to inhabit – has more than double the users of Twitter. Double!

300% more Americans listen to Pandora radio than use Twitter. Even Linkedin is bigger that Twitter, and when was the last time you got an invite to a Linkedin-focused conference?

So, is Twitter overhyped?

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]