Andy on Twitter

  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
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The New News Platform

We tend to get caught-up in the obvious. Like, Twitter has become a news platform. It was that at birth. Ok, it wasn’t CNN, but it was and always has been “my” news platform.

Now it’s increasingly the news platform. The source for what’s breaking that matters. The source for instantly building and getting your own river of news.

To follow the rugby scores of my favorite teams the Web’s usefulness declines the further I get from my desk. And it’s pretty useless on my desk. That’s because the news channels are audience-centric on a geographical basis – this is partly a result of poor management, but also a result of limiting industry business models.

The future of these organizations is along the lines of Twitter – which is subject and content centric.

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