Andy on Twitter

  • Habits vs Goals : A Look at the Benefits of a Systematic Approach to Life ,
  • More please... Rakka, a short film by Neill Blomkamp ,
  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So g… ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
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The New TV

Is YouTube the same as TV – do they even compete? Just as they compete for viewers and attention, they also compete for marketing spend and attention. YouTube is on fire. As much as it is about the medium, its also about sales execution. What the market and commentators miss so often is that YouTube – in fact all of Google – have a killer sales machine. It’s better than any other out there. As a result the medium could be 50-70% as good as TV.

Google’s Australian managing director Maile Carnegie put the heat on TV broadcasters on Friday, claiming Google’s video platform YouTube reached more 18-54 year olds in Australia than “any single individual TV channel” and “has more than twice the reach of subscription TV”.

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