Andy on Twitter

  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
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  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
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The Power of Focus

Like Nick Carr, I read the NYTimes piece on focus this morning with interest. Loved how he distilled the issue down:

It has recently become fashionable (as we swing to the sway of our new technologies) to denigrate solitary, deeply attentive thinking, the kind celebrated and symbolized by Rodin’s The Thinker. Ideas and inventions, we’re urged to believe, leap not from the head of the self-communing genius but from the whirl of "the network." In fact, you need both – the lonely wizard and the teeming bazaar – as Edison’s life so clearly demonstrates. Edison certainly drew on the work and ideas of his predecessors and contemporaries, and his Menlo Park laboratory was by all accounts a noisy orgy room of intellectual cross-fertilization. But, like other deep thinkers, Edison had the ability to screen out the noise and focus his mind – and that capacity, half innate and half hard-won, was also essential to his creativity.

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