Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
  • Connect

Those Predictions

One of my team asked me where my predictions for 2011 were. I never got around to finishing them or fleshing the out… Here is where I got to… better late than never…

  1. 2011 will be the year in which transmission-based communications (Letters, Fax, Email) will further accelerate towards obscurity. As more of us move our communications into the “stream”, the older forms die. Text, Twitter, IM will continue to accelerate in usage and adoption, supported by the flip to Smartphones. As an aside, I thought it would be nice to buy Sophia a stamp album for Christmas – that’s not as easy as you would think.
  2. We will increasingly make technology choices based on our information consumption model. Multiplexers – those that create, consume and process information – will continue to demand increasingly powerful notebooks and desktops. Consumers – those that consume – will move towards tablets and smartphones. Processors – those doing simple information retrieval and processing – will work through the browser in virtualized sessions on personal devices and a new generation of hyper efficient Enterprise systems. Specialists will demand hyper-scale computing power delivered through the cloud and on powerful desk-side and desktop systems.
  3. Cloud Consumption will accelerate as we move to the other side of the hype-cycle. Their is no question that cloud is over-hyped and over-played. Many businesses and CIOs have been executing a iteration of the cloud for years. What is new is the hyper-scale, hyper-efficient capability provided by the likes of Microsoft Azure and Rackspace. These companies are game changers for any business looking to scale with agility.
  4. More business will adapt businesses processes to software as a service versus building custom apps or using high-cost apps on infrastructure they run. SaaS is going to will see explosive growth in the coming year.
  5. The walls will continue to come down between the personal enterprise and professional enterprise. The majority of the business still maintain a rigid wall between their employees personal lives and then their business. The walls will come down this year with more businesses blurring the line than not. I’m tracking this and will report out. The impact of this will be improvements in productivity and further acceleration of the pace of business.
  6. Managing the life-stream will become a priority. Attention deficit will increase as a by-product of us not having the skills to manage the intersection of life and the stream. This will place even more emphasis on individuals and organizations being accountable for developing new skills.
  7. Web 2.0 leaders will start to set new standards for marketers and businesses operating in their streams and spheres. And some of this will be bought about looming Government intervention and regulation. Affiliate marketers will come under particular scrutiny.

More to come…

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]