Andy on Twitter

  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
  • ,
  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
  • Inspired

Time for Great Espresso

Flat whites, caps, lattes… whatever your taste you are going to need good kit. Let me be clear, those automatic machines with the little capsules make something but it isn’t coffee in the way you should experience and know coffee. Having exposed folks to a good flat white the next question is… “what do I need to make that… I want that… I want that every day…”.

I’m going to skip all the explanations and reasons and cut to the chase. This is a config for a home or small office. And I’ll expand on my thinking over time.

  • The Machine matters. Get one with a E61 group-head. My preference is the Vibiemme Domobar Super Automatic. I love this machine and you can’t go better than Stefanos for support. There are a couple of places in Aus to get one, I liked the helpfulness of the team at The Espresso Company. And they have some great coaching videos on their site.
  • Next, you need a great grinder. Don’t skimp here. Do not be fooled. All grinders are not created equal. Mazzer or Anfim are the best. I’ve got an Anfim and love it. These little beauties are tall, so measure your counter space to make sure they will fit.
  • Steaming pitcher. These are tricky little buggers. Watch all the great videos on how to steam your milk. Study this. Study it hard. My advice is get a larger one to start with and motor through the milk. Remember to fill it to the base of the spout. And get a thermometer so you learn how not to burn the milk.
  • Now for the little stuff. And the little stuff matters.

Clearly you are going to need something to put the coffee in. Your average mug isn’t going to cut it. Invest here as the size of your pours and doses matters. What they serve at Starbucks isn’t even vaguely in the ballpark for an accurate dose. Here is what I’d start with:

  • Get a good glass cup for cupping. This will enable you to see the crema on your espresso form and get a feel for the true color of your coffee.
  • As for cups, these are my faves.

Finally, you need good coffee. Really good coffee. In the US, you can’t get better than Blue Bottle, Verve and Sightglass.

Enjoy!

Speak Up — Add Your Thoughts

Connections

  • Inspired
How did you connect?   [?]
Indulgences-Coffee