Andy on Twitter

  • Leonardo da Vinci's brilliance endures 500 years after his death ,
  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
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TRUST IN PERSON = TRUST IN ONLINE

Finally capturing up on some links and reading… a chunk of interesting research here about trust in social networks:

  • Professional decision-making is becoming more social
    • Traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions
    • Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online; however online marketing is a preferred activity by companies.
  • The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter
    • The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.
    • The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks
  • Professional networks are emerging as decision-support tools
    • Decision-makers are broadening reach to gather information especially among active users
  • Professionals trust online information almost as much as information gotten from in-person
    • Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% – combined strongly/somewhat trust; online: 83% combined strongly/somewhat trust)
  • Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
    • Three quarters of respondents rely on professional networks to support business decisions
    • Reliance has increased for essentially all respondents over the past three years
  • Social Media use patterns are not pre-determined by age or organizational
    affiliation
    • Younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.
    • There are more people collaborating outside their company wall than within their organizational intranet

There is more information here on Don Bulmer’s blog: Everyday Influence: SNCR Research Reveals Social Media’s Impact on Business and Decision Making

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