Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Tuxedo ROI

On pondering the merit of yet another new iPhone purchace – to which the only benefit I can see is a better camera – I got to thinking about how one might justify the purchase.  

They ain’t cheap. I already have a museum grade collection of digital devices. And the one of got is ok enough. 

But here’s the difference between this purchase and most – I live on my phone.  According to Instant, between two and four hours per day. And I take a heap of photos.  Thousands per year in fact. 

So unlike a Tuxedo – which maybe gets used 40 times in ten years – maybe, just maybe, upgrading every year makes all the sense in the world. 

Once it was the PC we could justify upgrading due to all that added power and functionality.  Now it seems it’s the phone.  

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]