Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Loved

Twitter Isn’t Dying

Finally a well written and observed riposte to the Atlantic’s story of the imminent end to Twitter. Its been bothering me since I read it – mainly for the small amount of selective evidence used to support such a broad thesis.

My take on what all of this means for marketers is:

  1. Seek to understand the difference between a social media network and a media platform. They are two very different things and afford you very different opportunities.
  2. While Twitter is absolutely a media platform, its also a ‘moments platform’ – think about how your moments intersect with those of customers.
  3. Most marketers are just getting going in the use of Twitter to amplify their activity. Think sponsorships and television. Its what we do when we are doing something else.
  4. Check-out how to use Twitter as an engine for service and support. Bad experiences are moments that we increasingly turn to share on Twitter.

Twitter is just getting going. Get going.

Speak Up — Add Your Thoughts

Connections

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