Andy on Twitter

  • It’s funny how governments champion a surplus vs breakeven. How much does society miss out on as a result of a surp… ,
  • The roll-up continues, convienently slapping the CX label on it... Accenture Interactive buys Droga5, consultancy c… ,
  • Everything that is wrong with Apple exemplified in one move... total disregard for other users, ecosystems, our lib… ,
  • Loving Rich’s interview with Jack Dorsey. So many ideas and lessons in here. Worth a listen. Thanks ⁦@richroll⁩ ,
  • Am just amazed how bad receipt capture and processing apps are for SMBs. So primitive with poor functions and featu… ,
  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
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Twitter Isn’t Dying

Finally a well written and observed riposte to the Atlantic’s story of the imminent end to Twitter. Its been bothering me since I read it – mainly for the small amount of selective evidence used to support such a broad thesis.

My take on what all of this means for marketers is:

  1. Seek to understand the difference between a social media network and a media platform. They are two very different things and afford you very different opportunities.
  2. While Twitter is absolutely a media platform, its also a ‘moments platform’ – think about how your moments intersect with those of customers.
  3. Most marketers are just getting going in the use of Twitter to amplify their activity. Think sponsorships and television. Its what we do when we are doing something else.
  4. Check-out how to use Twitter as an engine for service and support. Bad experiences are moments that we increasingly turn to share on Twitter.

Twitter is just getting going. Get going.

Speak Up — Add Your Thoughts

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