Andy on Twitter

  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
  • Oh... have now got maintenance on board. So, cant actually keep planes in the air either it seems. In… ,
  • Three AA flights. One cancelled. One delayed by over an hour. Another delayed - they can’t find a flight attendant.… ,
  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
  • Get through your inbox twice as fast with @SuperhumanCo.,
  • Postive news... Departure cards to be scrapped | RNZ News ,
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Twitter Isn’t Dying

Finally a well written and observed riposte to the Atlantic’s story of the imminent end to Twitter. Its been bothering me since I read it – mainly for the small amount of selective evidence used to support such a broad thesis.

My take on what all of this means for marketers is:

  1. Seek to understand the difference between a social media network and a media platform. They are two very different things and afford you very different opportunities.
  2. While Twitter is absolutely a media platform, its also a ‘moments platform’ – think about how your moments intersect with those of customers.
  3. Most marketers are just getting going in the use of Twitter to amplify their activity. Think sponsorships and television. Its what we do when we are doing something else.
  4. Check-out how to use Twitter as an engine for service and support. Bad experiences are moments that we increasingly turn to share on Twitter.

Twitter is just getting going. Get going.

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