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Watch This Week: Sephora on Social

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly “social by design” – creating programs, offers and content for the social consumer.

What is said here is important – it isn’t just enough to market to this consumer, brands need to support them where they found them – in social domains — and build loyalty programs for them. And I liked the discussion about defining and finding a social voice. 

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