Andy on Twitter

  • Argentina beat France. Wow.,
  • AOL’s ‘digital prophet’ is everything wrong with Corporate America today via @washingtonpost,
  • Too long to set scrums. Barnes needs to stop the commentary and red the game ,
  • Welsh slowing the game down and Barnes helping. 2-3 minutes to set a scrum. Rubbish @allblacksrugby,
  • Wayne Barnes - already two appalling decisions @allblacksrugby,
  • 20,000 Interviews Later. A Lesson in Hiring Top Executives from Claudio Fernandez-Araoz: ,
  • 20,000 Interviews Later. A Lesson in Hiring Top Executives from Claudio Fernandez-Araoz: ,
  • And no, NZ wouldn't benefit if all the team sailed for UAE under their flag - what a stunningly bad conclusion ,
  • Treasury totally misses the point. It isn't about direct economic benefit, its a sports sponsorship. ,
  • Talking finance and fashion with UK entrepreneur and designer Emma Lomax via @feedly,
  • If a 173-year-old public company can digitally transform, what’s your excuse? via @feedly,
  • Thinking, straight and crooked - love the idea of Computing as Complimentary intelligence via @feedly,
  • Brain food: diet's impacts on students are too big to ignore ,
  • A to X Writing Advice, Courtesy of Copy Chief Benjamin Dreyer — Medium ,
  • Westpac beats Commonwealth Bank in satisfaction rankings ,
  • Learned

Watch This Week: Sephora on Social

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly “social by design” – creating programs, offers and content for the social consumer.

What is said here is important – it isn’t just enough to market to this consumer, brands need to support them where they found them – in social domains — and build loyalty programs for them. And I liked the discussion about defining and finding a social voice. 

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