Andy on Twitter

  • Some thoughts on my xerocon keynote... ,
  • A brilliant tirade on message and word abuses ... Twitter chief’s six common crimes against the dictionary ,
  • You can't be great forever: It smells like the end of an era ,
  • Diane von Furstenberg: The Key to Success Is Trusting Yourself – via ,
  • tilde = too long, didn't read = >80% bounce rate for mktg messages on mobile,
  • Shocked and sad - remarkable man, entrepreneur and Dad... role model for us all... David Goldberg Dies Suddenly ,
  • Dropbox + Evernote, like Xero, seem to get better every time I login. Power of perpetual SaaS innovation and delivery ,
  • Google talking about moments of truth focus shifting to micro moments at M/East CMO Summit. So true.,
  • Linda jinks on stage at Xerocon ,
  • ASB across the road from XeroCon ,
  • Find and Recode has already delivered over half a year of productivity back ,
  • Craig shows where Xero started nine years ago tomorrow ,
  • Working with Paymark to eliminate paper receipts in NZ. Awesome. ,
  • New word of the day… Signification - what happens when we get our data to make the music. Super cool ,
  • Welcome Crunchies! Great to see you back downunder! ,
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Watch This Week: Sephora on Social

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly “social by design” – creating programs, offers and content for the social consumer.

What is said here is important – it isn’t just enough to market to this consumer, brands need to support them where they found them – in social domains — and build loyalty programs for them. And I liked the discussion about defining and finding a social voice. 

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