Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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What Technology Wants

I’m really enjoying Kevin Kelly’s new book – What Technology Wants. Here are some of the tenets. Available from Amazon

  • Technology is the most powerful force on the planet.
  • Technology is an extension of evolutionary life, best thought of as the 7th kingdom of life.
  • Humanity is our first technology; We are tools.
  • Technology is selfish; as a system it exhibits its own urges and tendencies.
  • Technologies cannot be banned, and none go extinct.
  • The progression of technologies is inevitable.
  • Because technologies are inevitable we can prepare to optimize their benefits.
  • Technology is not neutral but serves as an overwhelming positive force in human culture.
  • We have a moral obligation to increase technology because it increases opportunities.
  • The origins of technology lie in the Big Bang.
  • Technology preceded humans and will continue beyond us.
  • Among the things technology wants are increased diversity, complexity, and beauty.
  • Technology may be as much a reflection of the divine as nature is.
  • Technology is an infinite game, a grand story we can align ourselves with for greater meaning.

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