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What will Happen to Search Next

John always has terrific insights into all things search.

The largest issue with search is that we learned about it when the web was young, when the universe was “complete” – the entire web was searchable! Now our digital lives are utterly fractured – in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes. Re-uniting our digital lives into one platform that is “searchable” is to me the largest problem we face today.

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