Andy on Twitter

  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
  • The nonsense never ends ,
  • Interesting but Marketshare nailed this some years ago... Unilever Is Working on a Cross-Media Measurement Model to… ,
  • While I can’t stand the Super Bowl Ad Mania this move by Yellowtail is interesting in how they’ve got around ABs ca… ,
  • As many as 11,543 Microsoft employees got swept up in a reply-all email apocalypse ... that’s why it should have be… ,
  • Connect

Why Emotion Matters in Messaging

Interesting piece which gets at why emotion matters in messaging and marketing – even in hi-tech. Liked the simple table-based explanation:

Three hundred years ago, Rene Descartes famously led Western culture astray by declaring, “I think, therefore I am.” But the breakthroughs in brain science made possible by fMRI scans have over the past 20 years made a liar of Descartes. Nowadays, we know:

image

To put it another way, the notion of the consumer as Mr. Spock from Star Trek has been replaced by the realization that, of course, the consumer is really more like Homer Simpson. We make decisions out of laziness, greed, stupidity, altruism and numerous other motives that don’t show up on company’s spreadsheets of the “intellectual alibi” reasons why people justify a purchase.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]