Andy on Twitter

  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
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Why Having a Social Channel Matters

Ever wondered why you need a blog? A twitter feed? A community to spread the news via links and reposts?

Well, look no futher than the Tesla vs. NYTimes scrap. Who knows who is right or who is wrong. But what is important is they both have the power to tell their story. Power comes from two sources.

First, reach. Tesla’s CEO – Elon Musk – has more than 130,000 Twitter followers. NYTimes clearly has many. There is a difference between power and truth. The NYTimes no longer exclusively represents “truth”. That right is now with us. As Dan says, the balance of power has shifted

Second, and more importantly, is authenticity. Any business needs to build a capability to communicate authentically (read, without PR drivel and corporate speak).  And Tesla is doing it well. 

Beneath this is a broader and critical implication for all of us in business. How we listen has changed. Once you’d graze the NYTimes and pass the news on at the cooler. Now the news unfolds dynmically in our feeds and aggregators – every story lives in a way that is so much more dynamic than anything we have ever seen.

Brands are now not just publishers byt drivers of the news dynamic. They get to nudge the story along, set it on fire – sometimes, they get to kill it dead. They might not be telling the truth, but they have the power to tell their story — or at least their side of it — like never before. Is your brand ready?

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