Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
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Why Having a Social Channel Matters

Ever wondered why you need a blog? A twitter feed? A community to spread the news via links and reposts?

Well, look no futher than the Tesla vs. NYTimes scrap. Who knows who is right or who is wrong. But what is important is they both have the power to tell their story. Power comes from two sources.

First, reach. Tesla’s CEO – Elon Musk – has more than 130,000 Twitter followers. NYTimes clearly has many. There is a difference between power and truth. The NYTimes no longer exclusively represents “truth”. That right is now with us. As Dan says, the balance of power has shifted

Second, and more importantly, is authenticity. Any business needs to build a capability to communicate authentically (read, without PR drivel and corporate speak).  And Tesla is doing it well. 

Beneath this is a broader and critical implication for all of us in business. How we listen has changed. Once you’d graze the NYTimes and pass the news on at the cooler. Now the news unfolds dynmically in our feeds and aggregators – every story lives in a way that is so much more dynamic than anything we have ever seen.

Brands are now not just publishers byt drivers of the news dynamic. They get to nudge the story along, set it on fire – sometimes, they get to kill it dead. They might not be telling the truth, but they have the power to tell their story — or at least their side of it — like never before. Is your brand ready?

Speak Up — Add Your Thoughts

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