Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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Will True Fans Buy Anything?

I’m not so sure. I’m a true fan of many brands. And man, the temptation is like nothing else when you are one. But normally logic prevails. Most people I know seem to be like that.

So why I buy the idea that building true fans – fans with no likely barriers to purchase – should be a mission for any marketer, I don’t buy they will actually do that. The true metric of a true fan, IMHO, isn’t the propensity to purchase but rather their propensity to promote.

That’s what makes net promoter one of today’s most important business metrics. And yes, they might drive 200 miles to see you sing… they just might not buy the albumn. The goal then is to convert them to buyers, sponsors and supporters.

So, the idea of true fans is a really powerful one. And Tim is right, this is critical reading for any marketer. And, we all ought to strive for 1,000 true fans.

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