Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Inspired

You Are Not A Gadget

Once every year I rewrite my core speech, updating my thinking and ideas. This time round I’m giving it another degree of thought as I want to use it as the foundation for a book.

For the past ten years or so I’ve been a huge advocate of all things social. That’s not about to change. What I am becoming more cognizant of are the effects of social media. Jaron Lanier’s You Are Not A Gadget lit a fire under many of my thoughts and provided a refreshing perspective on what we need to do to thrive in the social age. I strongly recommend reading it.

Years ago, a CEO I worked for said “anonymity breeds irresponsibility”. Jaron is right, don’t post anonymously unless you are really in danger. I wonder how many community managers are really looking at the identity of those posting on their sites. Systems for accountability need to improve.

We need new ideas and thinking for rewarding creators. We need to make more time to create and craft – and not confuse that with expression. Posting photos to Twitter is not the same as creating art. Jaron’s idea that we “post a video once in a while that took you one hundred more times to create than it takes to view” drives home the idea that we need to create, not just transmit.

As I glanced through my Twitter feed looking at the brands I love and follow, I was surprised how much of the communications were trivial. Jaron suggests we “write a blog post that took weeks of reflection…”. Again, authentic communications – the stuff we want — shouldn’t be trivial.

You Are Not A Gadget enforced for me how much work brands have ahead of them to connect with customers through social. And how big the issues are for all of us living in the social sphere.

Love to hear your thoughts if you’ve read the book.

Speak Up — Add Your Thoughts

Connections

  • Inspired
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