Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
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Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

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