Andy on Twitter

  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
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  • great post from John on how algorithms erode trust and love. ,
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  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
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  • Postive news... Departure cards to be scrapped | RNZ News ,
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PRODUCTIVITY TIP #2

Use categories to color code Outlook.  I have a couple of basic categories:

  1. Q2: (picked this up from a Covey Workshop years ago).  This is all the big stuff – the projects I am working that align with big goals and that make a monumental difference.  This is the stuff you will be famous for.
  2. Hot:  All those burning issues and crisis that come-up.
  3. Core: The “being a good manager” stuff.  1:1s. Networking. Opps reviews. Meetings with the boss.

I have a few other categories as well.  The advantage of all this is that with one glance you can see where you are focusing your energy and effort.  By seeing it in big colored blocks you know where you are out of alignment with priorities and the fundamentals.

There is a side-benefit – when you use these same categories for tasks, all the stuff you have to get done is aligned as well.

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