Andy on Twitter

  • Great to see support for someone doing a very tough job ... Zynga CEO Mark Pincus defends Marissa Mayer ,
  • Maybe Its Time to Cut Evernote a Break | The Daily Lark ,
  • Great guy... real loss for tech ... Steve Wildstrom, Tech Journalist, Dies After Battle With Brain Cancer ,
  • (Apple) Watch out ,
  • Xero weaves its 'financial web' ,
  • Then guy in Apple store says "yes, huge problem, hundreds ask me everyday. No known cure. Try sending an email to your Apple address" ,
  • Everyday someone asks me "how do you fix search on your iPhone, mine doesn't work anymore",
  • interesting to see if a foreign coach can lead England well. Staggering there wasn't a national to do the job. ,
  • huge loss for Foxtel,
  • Investment Series Preview: The "Good Bye and F__k You" Letter | The Blog of Author Tim Ferriss ,

Posts in Branding

  • Learned

The 10 biggest brands on Facebook

Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.

I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.

So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.

It is stunning to me that 33,764,986 like Coke on Facebook… (including me). We’re on our way with some 55,370 people liking CBA.

For more, read… The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.

  • Inspired

Site of The Week

The Brander… great collection of brand stories and curation of ideas. Like this story on Mother Denim and this one on Le Pain Quotidien.

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The Daily Lark-5