Andy on Twitter

  1. @martinwalsh he clearly has banished all Microsoft tech support people already. still no response.

    7 days
  2. @martinwalsh where too? Bali? LA? Hawaii? I'd be up for some banishing...

    7 days
  3. Smart Move By WPP & Twitter http://t.co/AoqskUvhQD

    9 days
  4. http://t.co/hKKCES9yUa

    9 days
  5. @martinwalsh btw. you feeling better. I am back in NZ this week but very keen to chat. back on friday.

    11 days
  6. @MicrosoftHelps or, andy_lark@outlook.com

    11 days
  7. @MicrosoftHelps andy@andylark.com

    11 days
  8. What an awful game of rugby. What does it take to get the game back on track? #allblacks

    11 days
  9. @MicrosoftHelps you need to follow me as well in order for me to respond to your DM

    11 days
  10. Go the all blacks. #allblacks

    11 days
  11. @MicrosoftHelps am following u. outlook has not migrated my hotmail email in. none of my email related to my hotmail address appears.

    11 days
  12. Small brands, big impact: why craft beer is top of the hops https://t.co/dbfRWAS71S

    11 days
  13. Great read on the power of Content. http://t.co/u8yWopzm6d

    11 days
  14. @martinwalsh Thanks. Worst experience I've ever had online. Great product. Migration doesn't work. No service. #epicfail. #microsoft.

    12 days
  15. @martinwalsh total nightmare. and no support to speak of. massive community of people asking the same question. no answers. why did i trust?

    12 days
  16. @martinwalsh did. total trainwreck. spammed my entire address book. have lost all my email. all inbound going into black hole of death.

    12 days
  17. @RyanNorthover @jetswain @markhiltonbuck thanks. fantastic team. glad they got the recognition they deserved.

    12 days
  18. Ideas on how long to get old hotmail email into http://t.co/lxcebhIIKc when you change your email addr to http://t.co/S6IrCmCONc #microsoft

    12 days
  19. @ggroovin send me an email to andy@andylark.com and I will send recos

    13 days
  20. Love getting on the big air NZ plane from Syd to AKL. BC is so good. #airnz

    13 days

Posts in Branding

  • Learned

The 10 biggest brands on Facebook

Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.

I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.

So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.

It is stunning to me that 33,764,986 like Coke on Facebook… (including me). We’re on our way with some 55,370 people liking CBA.

For more, read… The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.

  • Inspired

Site of The Week

The Brander… great collection of brand stories and curation of ideas. Like this story on Mother Denim and this one on Le Pain Quotidien.

Branding-Apple
The Daily Lark-13-1
Technology-Microchip
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The Daily Lark-2
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