Andy on Twitter

  • Hansen is right. Re-write the rules or its game over for Rugby.... ,
  • Greenwald in New Zealand: Grandstanding doesn’t get more condescending or counter-productive | PandoDaily ,
  • “We the people want our money safer than our selfies.” PayPal goes after Apple in a full page NYT ad | PandoDaily ,
  • A disgraceful abuse of monopoly power and example of blatant collusion to rig global payments. Why not make it open? ,
  • OK - so you collude with the schemes and SMBs and consumers are just meant to be OK paying Apple for a feature ,
  • Finally someone speaks out on how Oracle won... they did it by doing what they'd been proven to be doing before ,
  • "Hello Apple Watch, Goodbye Paper Boarding Passes?" ...umm.. Do it already on my phone. Yawn ,
  • “Thirty Things I’ve Learned” by ,
  • This site is cool... having fun imagining places to go... ,
  • Foggy Sydney morning. Spooky. ,
  • Might not like Starbucks coffee but you gotta love the innovation pace. Lots Aussie retailers could learn from them ,
  • Loved Chef last night, can't wait to watch this... Nick Cave: 20,000 Days on Earth ,
  • South Africa Denies Dalai Lama Visa Again – via ,
  • Kim Williams: the words that brought me down at News Corp | The New Daily ,
  • A great look into banking and entrepreneuring in Brazil : GuiaBolso Brings Mint-style Financial Management To Brazil ,

Posts in Branding

  • Learned

The 10 biggest brands on Facebook

Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.

I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.

So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.

It is stunning to me that 33,764,986 like Coke on Facebook… (including me). We’re on our way with some 55,370 people liking CBA.

For more, read… The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.

  • Inspired

Site of The Week

The Brander… great collection of brand stories and curation of ideas. Like this story on Mother Denim and this one on Le Pain Quotidien.

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