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Posts in Business

  • Loved

Giving back to the Community

A great case study on how you can use Facebook to engage communities.

Commonwealth Bank Uses Facebook to Give Money Back to Community | The Financial Brand: Marketing Insights for Banks.

  • Learned

Absolute Huffer

Great to see the Huffer boyz getting some kudos for their work with Absolut. BTW… if you live in Auckland they have opened a cool new store in their offices. Just up Queen street.

 

ABSOLUT NZ Limited Edition

  • Loved

An Email Charter

This email charter – created by Chris over at TED — should be a key ingredient in every employee handbook, training program and best-practices guide. It’s brilliant – I’ll make a few adds over the next day but wanted to get this up:

Respect Recipients’ Time: This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email gobbles at the other end — even if it means taking more time at your end before sending.

Be Easy to Process: This means:  crisp sentences, unambiguous questions, keep it short. If the email absolutely has to be longer than 100 words, make sure the first sentence is clear about the basic reason for writing.

Chose Clear Subject Lines: Here are some that don’t work:

  • Subject: Re: re: re: re
  • Subject:
  • Subject: Hello from me!
  • Subject: next week….
  • Subject: MY AMAZING NEW SHOW starts next week at the Vctory Theater at 113-86 Broad Lane, every night 8 PM 6/7–7/12
  • Subject: TED Partnership Proposal
  • Subject: Rescheduling today’s dinner with Sarah G.
  • Subject: Noon meeting cancelled (eom).
  • EOM means ‘end of message.’  It’s a fine gift to your recipient. They don’t have to spend the time actually opening the message.

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