Andy on Twitter

  • Peeps... anyone else having no joy getting Zinio or NextIssue to work as a result of iPad updates? @NextIssue,
  • About the only thing I think I can agree with Peters on... Treaty ground fee is wrong... ,
  • "Flexible working has been the worst deal for professional workers – and best one employers" ,
  • Might just be me or has Zinio stopped working on IOS8.2 on an Apple Air @zinio,
  • Now Zinio not working on iPad. These apple updates are wreaking havoc with apps and performance @zinio,
  • dire rugby to watch. Talk about refs killing games. And unfit teams slowing games and scrums. ,
  • Every Mac Is Vulnerable to the Shellshock Bash Exploit: Here's How to Patch OS X « Mac Tips ,
  • New Zealand Martin Aircraft launches self-propelled jet packs for use by emergency services  | Daily Mail Online ,
  • So right... DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline - mUmBRELLA ,
  • “Why Have A Purpose?” by ,
  • A must app for all you brainstormers... Post-it Plus App ,
  • Team Key teaches lessons on democracy to Team Australia ,
  • The TED talk is amazing ... Amy Cuddy Takes a Stand, via ,
  • a must read for all PR folk... ,
  • Back in Rotorua. Man is it cold here...,

Posts in Inspiration

  • Loved

Women In Focus

Take a look at our new Women in Focus blog and community site. Really like the work that our team is doing there to enable more Women entrepreneurs thrive. Loved the video of Karen jumping out of the plane…

  • Loved

On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.

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