- Fun look at the power of give from Myer. http://t.co/wGI3akyPL5 via @youtube, Dec 19
- thrilled to join SLI's board - great team, brilliant technology and a global opportunity to accelerate ecommerce. @slisystems @shaunryan, Dec 19
- @shaunryan @slisystems thrilled to be joining the board of SLI. amazing company rooted in real innovation., Dec 19
- RT @shaunryan: @kiwilark welcome to the @slisystems board: https://t.co/IIf2JNZYGg, Dec 19
- Is it just our network or is GMAIL down? Impossible to access in Aus, Dec 18
- RT @VentureBeat: IBM reveals its top five innovation predictions for the next five years http://t.co/GevDu5K6Y8 by @deantak, Dec 17
- RT @martinwalsh: Sad to hear about death of Mike Hughes patriarch, president & ultimate creative leader of The Martin Agency. R.I.P. http://t.co/LSnB3zAfcK, Dec 17
- "Fred Wilson’s talk at LeWeb" a must read http://t.co/AF5jOUju1I, Dec 16
- "A few things you can do to optimize your bicycle ride" good read http://t.co/qjWbPLxJAh, Dec 16
- @kevinrose she's a looker, Dec 14
- “The IT Department Is Dead. Long Live The IT Department” via @digg http://t.co/Bay4RCvy1m, Dec 13
- “This Is The Greatest Cycling Video Of All-Time” via @digg http://t.co/8V0anTBl8U, Dec 13
- RT @BRCDcomm: Ready or not, Ethernet Fabrics are here. Don’t get left out. Get educated with this Gartner report http://t.co/6e1ShDORXV, Dec 13
- @morris_kate you should be getting danger money to cover anger mng courses, Dec 13
- The end of the NBN as we know it... Such a lost opportunity http://t.co/g3pngpJ82M, Dec 13
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.