- Foxtel should be embarrassed it doesn't support AirPlay mirroring. Digital immaturity and customer unfriendly. Too Telstra like @Foxtel, Jul 23
- Whine all you want Larkham, you were outplayed by a team that attacked and defended superbly https://t.co/2EeCjvTOcf https://t.co/fFksE1YrGU, Jul 23
- “A Deficit of Idealism: Tim O’Reilly on the Next Economy” by @johnbattelle https://t.co/fgI1kvfU4e, Jul 22
- 5 features in Xero that will boost your productivity, via @Xero: https://t.co/lqghoqYFCw, Jul 22
- Why we need a small business party https://t.co/XcpLWqTFU3, Jul 22
- I'm Justin Rosenstein, Co-Founder of Asana, and This Is How I Work https://t.co/XplkRHGI5F, Jul 21
- Why You're Doing Mindfulness All Wrong https://t.co/CtlNze54Li, Jul 21
- Master Plan, Part Deux | Tesla Motors https://t.co/3sbMm49lMS, Jul 21
- What’s the best bookmark service replacement for delicious. Loved it but the adds and Chrome plug-in are yuk., Jul 20
- I'm with John https://t.co/xK41IgqIzB, Jul 20
- Xero AGM underway. Virtual AGM so people from 15 countries tuning in. xero https://t.co/PIUzVHsSjT, Jul 19
- Thanks to @samfromwgtn for all he did as a @Xero board member. Incredible contribution. #legend, Jul 19
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.