- Yeah right…. https://t.co/FawmRbJ2og, May 25
- PublicUs Las Vegas: Is This America’s Best New Cafe? https://t.co/Pa73xaaGtz #food #feedly, May 25
- The Real Secret to Productivity https://t.co/Ep3JiBBwOR, May 25
- I'm at Foundation Cafe in San Francisco, CA https://t.co/r7S0on0XJq, May 24
- Oh look, a new @roddrury trap https://t.co/EAAdGkOFfV, May 24
- Stickers on laptops start conversations - Just spent 20min chatting to an Accountant making the switch to Xero. Supa effic lead gen. @Xero, May 22
- Some amazing campaigns here... https://t.co/6eYkU45DvX, May 22
- Off to San Fran for a week. Looking forward to checking out United's new Dreamliner. Almost 30% less than Qantas. Will is be the different?, May 22
- Love this idea... https://t.co/YefDTNdiRo, May 22
- Is so right. When does Apple get back to innovating? Alexa is amazing. LOVE IT. https://t.co/6GCVr3zkSK, May 22
- Good to see... When someone has to pay gas and maintenance they don't earn $15 per hour. Not even close. https://t.co/mtVctMfbTm, May 21
- So sick of Telstra Broadband. So bad and total indifference to fixing. NBN = No Broadband Never., May 21
- Man does Apple have to get its stuff together ... Chromebooks outsold Macs for the first time in the US https://t.co/OPL77LY6uN, May 20
- A Dozen Things I’ve Learned from Josh Kopelman about Investing and Business https://t.co/I8SzI71CT9, May 19
- The finance industry creates 4 % of jobs, but takes 25 % of the profits in #corporateAmerica https://t.co/RPx7rDtIk8 @RanaForoohar @NewCo, May 18
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.