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- https://t.co/h6Age8WqJk, May 23
- “What’s new for designers, May 2015” by @DesignerDepot https://t.co/30tlV1HFXg, May 23
- The power of content marketing: 7 strategies that pay off.Filtered Media http://t.co/bTwjFryzui, May 23
- http://t.co/hRCOzcuVNM, May 22
- “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” - Alan Watts, May 22
- "Out of the Daze of Disruption" by @SharonAtVenture on @LinkedIn https://t.co/kzhq9ndLdM, May 22
- stunning images... love it... https://t.co/Xs6vikWEZx, May 21
- Become the Inventor of Your Evernote Success https://t.co/JVEbJz8ocF #evernote #feedly, May 21
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.