- Spotify says Apple won’t approve a new version of its app because it doesn’t want competition https://t.co/S9rhZdNped, 18 hours ago
- Here's how @Sally_FCA uses Xero Tax in her #bookkeeping business https://t.co/j7Nsuq02Q3, Jun 30
- At what point does the Govt step in and the exec team be held to account. another Telstra outage day https://t.co/nQ6RV2QimP, Jun 30
- Clearly making progress. Now featured in game shows @roddrury https://t.co/QZLxBuV5qK, Jun 28
- Watch BoxiChef co-owner explain how apps help her run her businesses better: https://t.co/1wUytTDz9I [Video], Jun 28
- If anyone needed a model on how not to provide service, Telstra is it. Just so shockingly bad it warrants a book. So bad, Jun 28
- Adam Grant On Interviewing to Hire Trailblazers, Nonconformists and Originals – https://t.co/sRgAj8tNKT, Jun 26
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.