David dropped me an email on this.

ZDNet is auctioning off advertising space in its newest Internet-based content offering; a form of downloadable audio programming known as podcasting. ZDNet’s involvement in the new medium of podcasting is largely experimental. 100 percent of the proceeds from the auctions will be contributed to the Save the Children: 2004 Tsunami Relief Fund.

Great idea and good on them. Take a look at David’s post on the business models underpinning podcasts and how we might measure them. Thoughtful stuff.