Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
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Links & Blinks | Jan 5

  • Web video alters viewing patterns
  • I like this… makes Flickr interactive
  • Humblingsad day
  • Nice little Dell Customer Service Story
  • Good read on competing in a commodity market
  • Interesting study from Hill & Knowlton… Among the findings:
    • Industry analysts ranked as the number one source of information and influence on the IT buyer in the US, UK and China;
    • Reputation, combined with positive experience, are at least as important in making final purchase decisions as superior products and services, in the US, UK and Canada;
    • Bloggers have more influence over IT buyers in China than they do over UK IT buyers;
    • Overall, internal and external recommendations have greater influence over the c-suite than IT managers;
    • Traditional print media is more influential than online media and blogs in the US, UK and Canada;
    • Most major media tends to be regional in its influence versus global;
    • While Gartner is the most credible analyst firm in the US, in the UK
    • Forrester is viewed as credible as Gartner. In Canada, IDC is the most credible

One Response

  1. By Adam Kalsey on January 6th, 2008 at 6:05 pm

    Thanks for the link! And congrats on the baby.

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