Andy on Twitter

  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
  • Oh... have now got maintenance on board. So, cant actually keep planes in the air either it seems. In… ,
  • Three AA flights. One cancelled. One delayed by over an hour. Another delayed - they can’t find a flight attendant.… ,
  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
  • Get through your inbox twice as fast with @SuperhumanCo.,
  • Postive news... Departure cards to be scrapped | RNZ News ,
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On Buzz….

  • WSJ reports on Dell and bloggers
  • Liked this presentation… some good principles that can be applied anywhere:
    • find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
    • create ‘third spaces’; unconference events and online communities
    • community engagement has to be integrated with communication strategies and planning processes
    • creating online communities is only one part also need to go where people are today ie find related communities of interest
    • create a community evangelist roll
    • … this diagram was insightful as well…
    • Engagement Pyramid
  • Reminded me of one of my favorite Drucker quotes:
  • “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

    “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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