Andy on Twitter

  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
  • Good read ,
  • Great guy and great agency. Well deserved. ,
  • More rugby rule ridiculousness... Mataele should have been carded for not making an attempt to get the ball. He too… ,
  • Correlation does not imply causation via @campaignmag,
  • Great podcast. As is the one hosted by terrific advice for all of us who need more sleep. ,
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On Buzz….

  • WSJ reports on Dell and bloggers
  • Liked this presentation… some good principles that can be applied anywhere:
    • find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
    • create ‘third spaces’; unconference events and online communities
    • community engagement has to be integrated with communication strategies and planning processes
    • creating online communities is only one part also need to go where people are today ie find related communities of interest
    • create a community evangelist roll
    • … this diagram was insightful as well…
    • Engagement Pyramid
  • Reminded me of one of my favorite Drucker quotes:
  • “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

    “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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