Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
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Dell & Green

We’ve placed a big emphasis on being the greenest technology company on the planet… more evidence of realizing that vision today. New Strategic Oxygen research out this morning has Dell edging Apple and HP in a national survey of consumers. Key findings include:

  • “Saving energy” ranks first in importance to U.S. consumers considering green electronics (54 percent); “design” (5 percent) is near the bottom of the list of attributes and “image” (4 percent) is dead last.
  • The number one barrier to green sales of consumer electronics in the U.S. is “lack of awareness” (53 percent) – that is, brands are not adequately educating consumers on the energy savings and other environmentally-friendly aspects of their products. The number two barrier to purchase is “price” (45 percent).
  • Consumers say they rely heavily on information on a product’s “packaging” (33 percent), a “brand’s web site” (32 percent), and “independent brand comments online” (28 percent) rather than seeking green product input from “friends / peers” (13 percent).
  • Consumers still are reticent to pay premiums for green gadgets: 57 percent say they do not expect to pay premiums and are not willing to pay. Only 15 percent of consumers say they are expecting premiums and are willing to pa

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