Andy on Twitter

  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
  • Good read ,
  • Great guy and great agency. Well deserved. ,
  • More rugby rule ridiculousness... Mataele should have been carded for not making an attempt to get the ball. He too… ,
  • Correlation does not imply causation via @campaignmag,
  • Great podcast. As is the one hosted by terrific advice for all of us who need more sleep. ,
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Measuring the Chatter….

Steve has a great post on measuring the chatter using Ice Rocket and other tools. I’m a big fan of Ice Rocket and like Steve tend to use this more than Blogpulse. With tools like these there is no excuse for PR not to start speaking to the conversation in its dashboard.

Our challenge as communicators is to now move to understand the impact of these conversations on purchasing and other customer behaviors. Then we go from speaking about the conversation in the context of communications to demonstrating the value of conversations to the business.

One Response

  1. By Edith on October 17th, 2012 at 4:08 pm

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