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  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
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  • I wonder if brands like have any idea that it's actually the customer who is in control and that the c… ,
  • Funny... Land in LAX after messed up flight. Three emails asking for reco on best airline to fly LAX t… ,
  • WOW.... WHAT A READ!!! The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg ,
  • Never ever Fly just shocking how bad they are. Appalling.,
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Measuring the Chatter….

Steve has a great post on measuring the chatter using Ice Rocket and other tools. I’m a big fan of Ice Rocket and like Steve tend to use this more than Blogpulse. With tools like these there is no excuse for PR not to start speaking to the conversation in its dashboard.

Our challenge as communicators is to now move to understand the impact of these conversations on purchasing and other customer behaviors. Then we go from speaking about the conversation in the context of communications to demonstrating the value of conversations to the business.

One Response

  1. By Edith on October 17th, 2012 at 4:08 pm

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