Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Blog Hall of Famer

Corporate blogs tend to pass from hand to hand – each new generation of owner takes on the success of the prior builders, writers and creators. Brian Lusk didn’t let that happen.

I remember meeting Brian when Rd2 and the rest of the gang created the Nuts About Southwest Airlines Blog. Eventually, I moved on to new projects. One day, out of the blue I got an email and call from Brian to tell me that Nuts had made into into the Blog Hall of Fame and to thank me for helping make it all possible – he was really excited. I think this was a couple of years after the project had launched. The fact he remembered reflected his love of history and telling the story – the fact that he made the call reflected the fact he was a decent guy. His first post makes me smile.

When Brian passed-away we lost one of the good guys. Social media is full of celebrity types – heat seeking publicity barons, thinkers not really doers. Brian wasn’t one of them. He breathed the SWA ehtos – decency, hard work, fun. I was lucky enough to work with him for a brief moment in time.

Wherever you’ve gone mate, safe flight.

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