Andy on Twitter

  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
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  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
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  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
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Collecting Experiences

I was asked the other day about my view of making career choices. It’s simple, collect the best experiences and knowledge you can. That’s how you grow as a person and professionally. And the more you grow, the more you can give. And the more you can give, the more you get. Go where you can learn the most – the rest follows.

This, in many ways, parallels Mark’s comment on Facebook:

Just as people go to McKinsey & Co. because they want to go into business, or IBM Corp. to learn sales, or play for the University of Southern California if they want to go to the NFL, Zuckerberg said he wants Facebook to be the best place to learn how to build an Internet business.

“If you want to learn how to build really good products and really good practices at a company that builds stuff really quickly and have a big impact, I’d argue there’s no better place than Facebook to do that now,” Zuckerberg said.

I also like Zappos’ view from the same story:

“We now provide mentorship and training so employees can join at the entry level and over a period of five to seven years have the opportunity and training to become senior leaders in the company,” Hsieh said. “Constant growth is what will keep them in the company for a very long time.”

Zappos also does other things to keep employees satisfied, such as giving smaller promotions more often. For example, it may give three promotions over six months that add up to the equivalent of one promotion at 18 months.

Facebook doesn’t want to keep people forever. Zappos values longevity.

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