Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Continuous Learning

Loved this post from Leo on learning. I wonder what would happen if all of us built a learning plan and stuck to it. I’ve been learn math and wine via The Great Courses. Also learning about Sea Kayaking, which has involved a bit of swimming.

2 Responses

  1. By Reenah on March 6th, 2012 at 10:25 am

    As a point of reference, I lost about 75 lbs over a year (average ~1.6 lb a week) on Weight Watchers with out a lot of angst about carbs or when or where to exiecrse. But the most important thing with the WW program is that I have kept the weight off for 7 years.

    • By Richy on April 14th, 2012 at 8:41 pm

      Throughout this grand design of tgnihs you’ll get a B+ for effort and hard work. Where exactly you lost me personally was on your facts. You know, it is said, details make or break the argument.. And that couldn’t be more correct at this point. Having said that, allow me tell you what did give good results. The writing is actually quite convincing and that is possibly why I am taking the effort to comment. I do not make it a regular habit of doing that. Second, whilst I can see the leaps in reason you make, I am not necessarily sure of exactly how you appear to unite your details which make your final result. For right now I will yield to your issue however wish in the future you actually connect your facts much better.

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