Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Five Reads

  1. Framing is a skill all marketers need to master. Aaker has some keen observations on why marketers can learn about the power of framing both from both Republicans, who are so good at it and also the Democrats, who are so bad.
  2. Get those creative juices flowing through day dreaming.
  3. And then Steve said let there be an iPhone. A great read on how the iPhone was born.
  4. The end of the power of Wintel with the makers. HP recognizes MSFT and Intel as competitors.
  5. Pinterest is now ready to sell you things

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