Andy on Twitter

  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
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Hagel Interview

Interesting conversation with John Hagel. I like these points…

  • The need to shift from firewall around the company mentality to a modularized firewall around core company IP
  • How you cannot participate in knowledge flows for very long if you are only a “taker”
  • The importance of face-to-face in building trusted relationships
  • The importance of having hyper-local face-to-face components in large online community
  • The balance between the need to increase the number of partners we engage with with the need to build deep relationships in order to allow knowledge flow
  • The talent Dilbert paradox and how talent is motivated by the talent development
  • How you need a high growth strategy to attract and keep talent
  • The importance of the “collaboration curve” in scaling the organizational learning, which they described in detail on their new blog – The Big Shift
  • The importance for companies to start adopting a federated view/architecture for their online community efforts

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