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  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
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  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
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  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
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Marketers new to social media

Interesting survey results:

A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to other survey findings from SocialMediaExaminer.com.

Nine in 10 marketers (91%) are currently using social media as part of their marketing efforts. However, a significant combined 65% of marketers have either just started using social media (22%) or only been using it for a few months (43%). Another 31% have been using social media for a few years, up from 23% in 2009. Tellingly, only 3% of marketers have no experience with social media but plan to use it, while 0% of marketers have no experience with social media and no plans to use it.

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