Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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More Changes to Google Wallet

More Google Wallet disruptions of the less positive kind. I wonder if major developers are starting to prioritize Apple on the roadmap for the stability of the roadmap alone. Its a case of “the worse but stable roadmap is better than the sexy unstable roadmap”.

It never ceases to amaze me the PR-spin wrapped into these kinds of announcements… while cancelling the functionality, they are quick to say that we shouldn’t worry, because we are doing something like it that will come later. The issue with this approach is that while it might be ok for consumer communications, it isn’t a cred builder with serious enterprises who look to stable roadmaps and long-term commitments as a precursor to supporting platforms.

This is what they said: We’re working with retailers on other options for gift and loyalty card redemption within Google Wallet, and are excited to share them with you soon.” Yeah, right.

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