Andy on Twitter

  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
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On Building Communities

We are big Teligent users at Dell and have invested a great deal in building our communities. Was interesting to see this synopsis of a whitepaper authored by Teligent pop-up on Mashable. Lots of good points and learnings – many which we have institutionalizes. These two are critical:

  • Highlight Influential Members: Influential members in a community have a direct impact on the behavior of other users in the community. By engaging and highlighting your biggest fans, you’ll empower them to help shape and grow your community.

  • Reward Members in Pixels, Not Pennies: If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community.

One point implied in their paper but not called out explicitly is that for great online communities to thrive the proprietor, in our case – Dell, has to recognize that it isn’t their community. The community belongs to the members. At best you get to curate content and be a great custodian.

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