Andy on Twitter

  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
  • ,
  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
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On Trust

If you don’t follow the Edelman Trust Barometer, you should. Some key points from Steve’s latest blog post:

  • There’s been a decline in trust in "a person like myself" and regular employees, arguably because of "over-friending"
  • Trust in credentialed experts (70%) and company technical specialists (64%) is soaring
  • Informed publics (media consumers) need to hear things three to five times for it to effect a behavior change
  • To stand out and build trust, businesses must activate internal thought leaders across several spheres of media

I also thought this construct was pretty good. My only concern is that the various leaves are obscured in the river of news.

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