Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Sanzaar is a Mess

Greg Thomas isn’t just a poor spokesperson for Sanzaar, he’s a mouthpiece for an organisation that has become clearly biased to serving Sth African rugby. As if the slanting of semi-finals and final locations weren’t enough, we then have the debacle where the Crusaders can’t even get to Sth Africa with a reasonable rehabilitation window – clearly favouring the locals.

Then today, Greg feels it’s his and Sanzaar’s job to rule on the quality of a team. Where local players serve their country on the field that clearly shouldn’t impact their eligibility to play in the tournament. I can see how their ruling would be fair as applied to players joining from other teams, but where it involves national representation across the code its a cynical view to hold. To suggest that the players they’ve selected are better than Messam is, well, ridiculous.

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