Andy on Twitter

  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
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Smart Move By WPP & Twitter

WPP’s moves into “big data” are a potential source of competitive differentiation. While other agencies are attempting to do this, none are attempting to nail it down at a holding company level. The potential for WPP’s agencies to share the insights and develop cross silo discipline solutions could be very powerful.

In short, “We’ll have access to behavioural data that Twitter has developed, which will be available to our media planning and buying business, to Kantar, and to our public relations and public affairs businesses,” Sir Martin Sorrell, WPP’s chief executive, told the Financial Times. Dick Costolo, chief executive of Twitter, said “marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research”. “This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities,” he said.

While much of this data is available through third parties, getting that data into a consolidated useable form, and sharing across a network is a whole other matter. And doing it outside the confines of a media agency should broaden understanding of what the various holding companies can do with the data.

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