Andy on Twitter

  • Very smart move by Adobe - snaring Marketo for $4.75 billion | ,
  • Worth a watch – What Does Facebook Do With My Data? - YouTube ,
  • Is this OK? Me thinks not... Here’s how Google knows when an online ad makes you buy the product in real life… ,
  • Local burger joint empty of people other than queue of Uber Eats and Deliveroo delivery peeps waiting for orders... sign of the times...,
  • Big congrats to the ⁦@Hubdoc⁩ team... great products deserve to grow together... ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Sad day... Incredible leader and what a legacy... Sergio Marchionne, car company executive, 1952-2018 | Financial T… ,
  • Amazon needs to stop the geofencing nonsense. Can get a kindle book in the US store but not in the AU store. Same b… ,
  • Why are the All Blacks so good? - CNN ,
  • Yep... 😀 ,
  • Am on the hunt for an awesome marketing opps / agile specialist who can help instrument marketing, build our workfl… ,
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Smart Move By WPP & Twitter

WPP’s moves into “big data” are a potential source of competitive differentiation. While other agencies are attempting to do this, none are attempting to nail it down at a holding company level. The potential for WPP’s agencies to share the insights and develop cross silo discipline solutions could be very powerful.

In short, “We’ll have access to behavioural data that Twitter has developed, which will be available to our media planning and buying business, to Kantar, and to our public relations and public affairs businesses,” Sir Martin Sorrell, WPP’s chief executive, told the Financial Times. Dick Costolo, chief executive of Twitter, said “marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research”. “This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities,” he said.

While much of this data is available through third parties, getting that data into a consolidated useable form, and sharing across a network is a whole other matter. And doing it outside the confines of a media agency should broaden understanding of what the various holding companies can do with the data.

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