Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Loved

Stupid Is As Stupid Does

First it was the new Mailbox app with their silly counter that will one day tell you when you can use the product. Now it is Tempoai with their daft calendar app that you download only to be told they aren’t taking new accounts right now.

Really?

To Apple, stop the idiocy and take them out of the store. Why let your customers download products they can’t use. We actually pay for bandwidth. In Australia, we REALLY pay for bandwidth.

Imagine going to Amazon, downloading a book. Being greeted with blank pages and a message saying “due to the complexity of writing a book we will be releasing it one word at a time – we would hate for the book to crash”… or, sorry, “we aren’t accepting new readers right now”.

OMG, what a great idea… I get the analogy doesn’t work totally but you get the idea. Free doesn’t actually mean free to the user. Wake up developers. You are wasting the scarecist resource on earth. Attention.

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