Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
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The Authentic Workplace

More and more brands are looking to anchor themselves in authenticity. This is a strategy that needs to go beyond the brand – in fact, it needs to start in the workplace.

Reading a story on Eileen Fisher in the Style issue of The New Yorker (highly recommend it) they highlight a piece from an employee brochure entitled, “To Be Oursleves”.

The underlying philosophy of our design – no constraints, freedom of expression – extends to the company itself, which is run in a loosely structured manner that allows for an open exchange of ideas. Every employee is encouraged to give input to any area, no matter what their position or expertise. The individual is valued for the total picture of who they are and what they contribute.

Live that, and you’ve got authenticity in org design and in cutlure. Which probably explains why, amongst other things, Eileen Fisher has been such a success.

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