Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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The Authentic Workplace

More and more brands are looking to anchor themselves in authenticity. This is a strategy that needs to go beyond the brand – in fact, it needs to start in the workplace.

Reading a story on Eileen Fisher in the Style issue of The New Yorker (highly recommend it) they highlight a piece from an employee brochure entitled, “To Be Oursleves”.

The underlying philosophy of our design – no constraints, freedom of expression – extends to the company itself, which is run in a loosely structured manner that allows for an open exchange of ideas. Every employee is encouraged to give input to any area, no matter what their position or expertise. The individual is valued for the total picture of who they are and what they contribute.

Live that, and you’ve got authenticity in org design and in cutlure. Which probably explains why, amongst other things, Eileen Fisher has been such a success.

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