Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
  • Epic morning ,
  • Stunning Queenstown ,
  • Never gets old this view. Always changing with the light and seasons. ,
  • This is a maddening feature of Spotify and one of those moments of dissatisfaction that drives switching. Postal A… ,
  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
  • When landing in LAX and getting to terminal takes the equivalent of 70% of the flying time to LAX. Really… ,
  • The quality of questions matters... Good read... ,
  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
  • Loved

The Marketing Workflow

Have been collecting Marketing Workflows which I think, done right, unleash marketing productivity and efficiency. What’s interesting is how, well, primitive many of they are. Then I was bouncing around my Feedly feed and came across this piece over at Stacking Bricks. Was a really interesting view of a content workflow that you could manifest and largely automate in Simple.

THE WORKFLOW

  • We write our articles in Markdown
  • We use git locally to save our work
  • We use github to share the repo across our team (me (Amy), Alex, Thomas and Becky)
  • As we edit local files, the local (developer) copy of the site is continuously refreshed by guard
  • The podcast listing and individual pages are automatically generated from our podcast feed
  • When we git push all committed changes are automatically deployed to our host
  • We added some features to nanoc to make curating our content so much easier, and will be adding so much more!

Lots of other stuff worth noting in the story – the idea of a clear process that gets into the meat of standardising things like meta data and more. And gotta love this:

Every piece of content has a slug — or short name — we can use to build links without having to touch absolute URLs. That means if the filename or path for a page changes, so will all the links. (YESSSSS.)

Am interested in hearing about your Marketing Workflows!

Speak Up — Add Your Thoughts

Connections

  • Loved
How did you connect?   [?]