Andy on Twitter

  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
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The Marketing Workflow

Have been collecting Marketing Workflows which I think, done right, unleash marketing productivity and efficiency. What’s interesting is how, well, primitive many of they are. Then I was bouncing around my Feedly feed and came across this piece over at Stacking Bricks. Was a really interesting view of a content workflow that you could manifest and largely automate in Simple.

THE WORKFLOW

  • We write our articles in Markdown
  • We use git locally to save our work
  • We use github to share the repo across our team (me (Amy), Alex, Thomas and Becky)
  • As we edit local files, the local (developer) copy of the site is continuously refreshed by guard
  • The podcast listing and individual pages are automatically generated from our podcast feed
  • When we git push all committed changes are automatically deployed to our host
  • We added some features to nanoc to make curating our content so much easier, and will be adding so much more!

Lots of other stuff worth noting in the story – the idea of a clear process that gets into the meat of standardising things like meta data and more. And gotta love this:

Every piece of content has a slug — or short name — we can use to build links without having to touch absolute URLs. That means if the filename or path for a page changes, so will all the links. (YESSSSS.)

Am interested in hearing about your Marketing Workflows!

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