Andy on Twitter

  • The wall of advertising on Facebook is getting ridiculous. On mobile every third thumb stroke yields another nearl… ,
  • If never ceases to amaze me the inane crap people will suggest marketing is about. What BS. Seth is better than th… ,
  • That could be it. Yikes. ,
  • Sad to see Rapha close in Sydney. They’ll loose the community and fans. And all that ransom shopping. That’s the i… ,
  • For all those upset that RL positions itself as a US company with NZ roots, this is why. Access to massive amounts… ,
  • Getting served ads -like that promoting the Apple App Store - and reconciling that with digital marketing’s claims… ,
  • When Mark says this I don’t think he is blaming anyone, just speaking the truth. “The biggest lesson from this year… ,
  • Another year. Another brilliant Ad. They've got some magic going here... ,
  • Spot on commentary about how marketers are missing a trick in owning and defining customer experience. Also like hi… ,
  • Be careful peeps. Just got hit by very professional scammers and very aggressive originating from 0390187136. Pret… ,
  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
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The Settling

One of the greatest threats to the life span of a new venture is the pace at which your product evolves. 

Most products launch, we fall in love with them, then they settle in for the duration. Eventually we break-up because the product doesn’t continue to grow on us.

The good news is that you can get back in the game. Outlook might have done that yesterday with its big update. Apple products – mail in particular, settled years ago and have gone nowhere. Apps I use like Diligent for board meetings – same story (brand identity changes are immaterial to customers and we don’t care). Google, rather than allow GMail to settle is driving us all to Inbox.

In short, don’t let your product settle. Its the onramp to the graveyard. Its why we update Xero hundreds and hundreds of times a year.

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