Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
  • Inspired

Viral Dynamics

When people think viral they often think it comes down to all us humans switching onto something and sharing it like crazy. In fact, very traditional marketing techniques matter. Like celebrity endorsement.

Take Samsung’s dominance of videos over the last week. As Ad Week reports Samsung’s YouTube video for its music-streaming Milk service includes cameos from Iggy Azalea, Little Dragon, Childish Gambino, John Legend, Lady Antebellum, Cold War Kids and Chromeo. The video has 22.8 million views, 458 tweets and more than 9,500 Facebook Likes.

Sure content matters. But endorsers and talent really matters in the world of viral.

Speak Up — Add Your Thoughts

Connections

  • Inspired
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