Andy on Twitter

  • It’s funny how governments champion a surplus vs breakeven. How much does society miss out on as a result of a surp… ,
  • The roll-up continues, convienently slapping the CX label on it... Accenture Interactive buys Droga5, consultancy c… ,
  • Everything that is wrong with Apple exemplified in one move... total disregard for other users, ecosystems, our lib… ,
  • Loving Rich’s interview with Jack Dorsey. So many ideas and lessons in here. Worth a listen. Thanks ⁦@richroll⁩ ,
  • Am just amazed how bad receipt capture and processing apps are for SMBs. So primitive with poor functions and featu… ,
  • Trying to setup any product is enough to send anyone into the depths of despair. So bad. Why can’t everyone just use @google,
  • Hey, anyone got line of sight to a great contract or semi perm proposal writer in the US?,
  • Huge congrats to the Four Pillars gang. Amazing brand building and products are brilliant. Way to go. Beer giant Li… ,
  • And it so so hard for so many small businesses - tax policies and particular are just crazy ,
  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Inspired

Viral Dynamics

When people think viral they often think it comes down to all us humans switching onto something and sharing it like crazy. In fact, very traditional marketing techniques matter. Like celebrity endorsement.

Take Samsung’s dominance of videos over the last week. As Ad Week reports Samsung’s YouTube video for its music-streaming Milk service includes cameos from Iggy Azalea, Little Dragon, Childish Gambino, John Legend, Lady Antebellum, Cold War Kids and Chromeo. The video has 22.8 million views, 458 tweets and more than 9,500 Facebook Likes.

Sure content matters. But endorsers and talent really matters in the world of viral.

Speak Up — Add Your Thoughts

Connections

  • Inspired
How did you connect?   [?]
Indulgences-Coffee