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  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
  • The nonsense never ends ,
  • Interesting but Marketshare nailed this some years ago... Unilever Is Working on a Cross-Media Measurement Model to… ,
  • While I can’t stand the Super Bowl Ad Mania this move by Yellowtail is interesting in how they’ve got around ABs ca… ,
  • As many as 11,543 Microsoft employees got swept up in a reply-all email apocalypse ... that’s why it should have be… ,
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Viral Dynamics

When people think viral they often think it comes down to all us humans switching onto something and sharing it like crazy. In fact, very traditional marketing techniques matter. Like celebrity endorsement.

Take Samsung’s dominance of videos over the last week. As Ad Week reports Samsung’s YouTube video for its music-streaming Milk service includes cameos from Iggy Azalea, Little Dragon, Childish Gambino, John Legend, Lady Antebellum, Cold War Kids and Chromeo. The video has 22.8 million views, 458 tweets and more than 9,500 Facebook Likes.

Sure content matters. But endorsers and talent really matters in the world of viral.

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