Andy on Twitter

  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
  • Makes me physically sick reading this. Thoughts are with all Kiwis and all of you in Christchurch. Just horrific. ,
  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
  • This is a delicious gin from Four Pillars. Up there with the Manly Seasider Gin ,
  • Love the idea of the cool seats but based on the rest of the concept they haven’t flown international cargo class m… ,
  • Going to cancel my SMH subscription. How any credible newspaper could peddle this crap is beyond me. Staggering. ,
  • Love the positive energy of the NZ commentators on what has to be one of the worst displays of rugby by any… ,
  • So A2 milk invests 75% more in marketing and reaps massive results. Great to see a brand with the courage to bet o… ,
  • The hunt for the fish pirates who exploit the sea ... great read ,
  • Execsplaining the McSweeny’s “Business Words” – : The Next Generation ,
  • I see the highlanders are still sporting their awful hi-vis safety vest uniforms.,
  • The Machine Stops... ,
  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
  • Germany blocks Facebook from pooling user data without consent. So does this rule apply to every merger? Tough call… ,
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We Need To Stop Talking About Social Media

When we talk about properties like Facebook and Twitter as a homogenous mass, we don’t accurately reflect where major events, conversations and moments are happening. These aren’t little places anymore. With massive populations and quite different characteristics we largely mischaracterise what is happening when we talk about them as one.

So, as much as Facebook would like to say the Wendy’s vs. Burger King Twitter fight happened didn’t happen in Twitter, but in an otherworld called “Social Media”, it didn’t. Adam has a point.

While the behaviour on one side is silly. And the overall conversation a fine piece of navel gazing by the social elite, the reality is it reflects a broader hot-point for all of us living in marketing.

And that is social media’s days are numbered. There is no social or digital anymore. There is just media. There is just marketing.

And the more we view properties like Facebook and Twitter as individual media properties, the better we are likely to do on them.

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