Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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What’s an iPad

Lets be clear. PCs are not iPads. iPads are not PCs. iPads are not TVs. TVs are not iPads. Smartphones are not iPads. iPads are not smartphones.

So why do people get them confused? Simply they assume one is canabilzing the other so they are the same. I’ve yet to meet a single person, A SINGLE PERSON, that doesn’t have a PC running somewhere. Many are planning to upgrade or change their PC. Truth is, I would expect to see PCs and iPads roughly equal in shipments.

Funny thing is, I’ve chatted to plenty of people that watch and read more on their iPad and as a result aren’t investing in new TVs, home phones, books etc. That seems too hard to analyze and talk about so the PC gets a good lod fashioned analyst bashing.

They are wrong. PC are sales aren’t suffering as a result of the iPad. They are suffering because of:

  1. Lousy design innovation
  2. Poor customer experience
  3. Lousy connectivity and networking
  4. The Microsoft / Intel duopoly funding the industry has come unstuck
  5. Neither Microsoft or Intel have sufficiently innovated
  6. Lack of new and compelling apps driving upgrades

Where this isn’t happening – PC gaming for instance — the market is vibrant. I’m banking on the PC industry waking up, throwing out a generation of product line management that got it wrong and blazing a new path. That might be asking too much.

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